Scope of Project: Utilize SEO (Search Engine Optimization) and Keywords in Research Assignment
Audience: Dr. Daniel Spellman, D.B.A. in Marketing
Challenge: Discuss how the process of SEO can impact the distribution and strategic positioning of online content and entertainment products while utilizing concepts behind proper keyword selection
Find a news article that highlights a current event within the field of digital marketing or the entertainment industry. Explain the significance of the article, and list three long tail phrases that one could use to search for this article when utilizing a search engine. Explain what has this publisher done to make this article search friendly and what SEO techniques the author applied to the article
Outcome: Successful presentation of SEO Case Study in distribution and strategic positioning of the article.
Excellent work. You really focus on the key areas of "digital mastery" and your choice of topic." - Dr. Daniel Spellman, D.B.A. in Marketing
Scope of Project: Understand how companies use social media as an effective marketing tool
Audience: Dr. Daniel Spellman, D.B.A. in Marketing
Challenge: Find an example of a brand within your industry that is creatively using social media. Explain why this use of social media is unique or innovative. Provide links, videos, and/or pictures to support your explanation.
Outcome: Successful presentation of the Netflix Digital Marketing Case Study
"Excellent points on your Discussion Post regarding Social Media. You definitely have a very good understanding of the Material and very good choice of a company/brand that has a strong social presence. Well done!" - Dr. Daniel Spellman, D.B.A. in Marketing
Scope of Project: Explain the importance of using a combination of traditional and digital marketing channels in a marketing strategy through an integrated marketing communication approach, discuss the strategic role and advantage of digital advertising compared to traditional advertising, and identify important digital marketing metrics and establish KPIs for a successful campaign
Audience: Dr. Daniel Spellman, D.B.A. in Marketing
Challenge: Find an example of a brand within your industry (film) that is creatively using an integrated marketing approach in their campaign
Outcome: Successful presentation the Integrated Marketing Case Study
"Excellent work on your brand identity project and on building your foundation for your company. Excellent work this month. Continued success to you." - Dr. Daniel Spellman, D.B.A. in Marketing
Scope of Project: Create a Comprehensive Digital Marketing Strategy for my business, Bing Productions
Audience: Dr. Daniel Spellman, D.B.A. in Marketing
Challenge: Over four weeks, develop a digital marketing strategy through extensive, intensive research covering the twelve key aspect of digital marketing
Outcome: Successful presentation the of a Comprehensive Digital Marketing Strategy in paper and narrated keynote presentation
Week One: "A truly excellent effort here. You did a tremendous job of explaining and justifying your marketing efforts for your business. In my professional opinion, I thought you came as an immediate subject matter expert of the business and the proper marketing methods to compete in the marketplace." - Dr. Daniel Spellman, D.B.A. in Marketing
Week Two: Overall, this was a well done paper (Excellent work!). This was beyond thorough here especially your editorial calendar (some really excellent work there). Clearly, you are clearly showing your mastery of the material and how to effectively promote your business through Digital and Traditional Marketing. I was very intrigued by your research points about your business. Well done!" - Dr. Daniel Spellman, D.B.A. in Marketing
Week Three: Hope you are well today. This was very impressive. You did a tremendous job of explaining and justifying your marketing efforts for your business. In my professional opinion, I thought you came as an immediate subject matter expert of the business and the proper marketing methods to compete in the marketplace." - Dr. Daniel Spellman, D.B.A. in Marketing
Week Four: Henry, You did great! What a way to finish strong! Thanks to your hard work this term! I am really proud of this effort. You really did an amazing job with the presentation and tying into your value proposition for your business. Final Assignment. Grade: 100. Looking forward to your business to keep growing! Keep in touch." - Dr. Daniel Spellman, D.B.A. in Marketing