Scope of Project: Create a Business Model Canvas for my business, Bing Productions
Audience: Ken DeGilio, M.S. in Internet Marketing and Advertising
Challenge: Provide a company overview for your own personal business you plan to create, including an overview or elevator pitch about your company concept and your business model using the Business Model Canvas
Outcome: Successful presentation of Company Overview, Specific Details of Services Offered, and Unique Value Proposition in Business Model Canvas
"Excellent work on your company idea and using the business model canvas to define your business concept." - Ken DeGilio, M.S. in Internet Marketing and Advertising
Scope of Project: Create a Brand Strategy Canvas for my business, Bing Productions
Audience: Ken DeGilio, M.S. in Internet Marketing and Advertising
Challenge: Research and conduct a brand research for my business, Bing Productions, to understand research and creative decision-making in the branding process.
Outcome: Successful presentation a well-researched Brand Strategy Canvas
"Excellent job. I look forward to seeing your progress." - Ken DeGilio, M.S. in Internet Marketing and Advertising
Scope of Project: Create a Creative Brand Strategy for my busiuness, Bing Productions, building off the Business Model Canvas and Brand Strategy Canvas
Audience: Ken DeGilio, M.S. in Internet Marketing and Advertising
Challenge: Define your unique brand identity including your creative brief, research of your creative strategy, and specific brand identity including logo concepts, corporate culture, mission/mantra, and tagline.
Outcome: Successful presentation the Creative Brand Strategy
"Excellent work on your brand identity project and on building your foundation for your company. Excellent work this month. Continued success to you." - Ken DeGilio, M.S. in Internet Marketing and Advertising